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The NHL-NBC 10-Year Deal, Sidney Crosby and Marketing Other Stars

The NHL has recovered media-wise from the lockout, in part thanks to marketing Sidney Crosby. But with a new 10-year contract in place, now is the time to market the league's many other stars.

Improvements that TV Broadcasts Can Do Now to Enhance the Hockey Viewer's Experience

The final installment of Enhancing Your Experience posts focuses on three smaller improvements that TV broadcasts can implement nearly immediately to improve the viewing experience for the hockey fan.

Comcast SportsNet, the television home for the most games and most comprehensive coverage of the...

Comcast SportsNet, the television home for the most games and most comprehensive coverage of the Chicago Blackhawks in HD, delivered its highest Blackhawks ratings ever last Friday evening, March 27 — a 2.13 household rating for its live coverage of the Blackhawks home ice battle against the New Jersey Devils. Comcast SportsNet attracted approx. 74,400 households for the entire game and scored a 2.6 peak rating during the 9:45 PM quarter-hour (over 91,000 households).

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2007-08 Avalanche National TV Schedule Released

Versus, NBC and TSN have released their hockey schedules for the 2007-08 season, and Avalanche games will be shown nationally a total of 18 times.  The dates, times, channels and matchups are...

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