Wow, the Stadium Series is a really hard sell. But then, with a pitch like this, it sounds to me like the NHL isn't trying all that hard. "The game against the New Jersey team...."
"Head to that infamous stadium in the Bronx to catch the beloved New York City hockey team from Broadway face off with their New Jersey or Long Island foes for an outdoor hockey spectacular. The game against the New Jersey team will be held Sunday, January 26, and the game against Long Island will be on Wednesday, January 29. These games are part of a series that is bringing back the tradition of outdoor hockey. Use this deal and not only catch these storied teams face-off in old-school fashion, but enjoy the VIP treatment, too."
Also, it's not that big a discount. Pricey tickets.