Seems to me that Byslma buys the golden team status.
Quote from article: "We're talking about a player that bumped into our goalie three times," Bylsma said. "With the score 5-1 and intentionally going into our goalie, he can expect more than Sidney Crosby coming at him and talking to him during the game. That's how we feel about those situations. He was in our net falling over our goalie, and I don't think there was any question about the intent."
So, when other teams run the goalie they can expect retaliation, but when the Penguins run the goalie..... fuck that whole team.