Recently much has been made of clever advertising techniques throughout the NHL. Some examples of this being the Bruin Bear Hockey Rules advertisements, as well as the Trashers fake mascot arrest. This has also brought to light the terrible state Islanders PR is in. Puck Daddy rightfully notes how cheesy the Islanders latest attempt to sell tickets is. While the commercial is eye catching, it is hardly for reasons to do with hockey, and does not make me want to go see a game. I also can't say I'm a huge fan of the Josh Bailey ad that's been running all year in which you see him working out on the ice. Frankly it comes across as trying too hard and looks to be of low production value.
All of this leads into my question: what type of advertising would you like to see done to get fans back into the seats?
It'd be hard to do much worse than what the Islanders have recently put out, so lets hear some suggestions. Make sure to recommend posts which you think have the best suggestions. I'll get mine in to start things off after the jump.
I'd like to see an advertisement which displayed a montage of clips taken from the 70s during the teams struggling period. Specifically highlighting players that fans can recognize such as Potvin. Show them making an errant pass or something else to that effect. After the montage I'd have it fad to black background with white text that read "Dynasties have to start somewhere" then another screen pop up "Are you going to be there for it?". Lastly you have it flash ticket information.
Ever since I can remember the Islanders have tried to play up the history of the team and the dynasty. I'd like to take a different take on the history of the team in order to better connect to the current fanbase. All the fans know about the 1980s but maybe it's a good time for a reminder of the 70s. This might be a good way to play on the pride of the Islander fans and pull them back into the seats, certainly more so than what's currently being thrown out there.