With #1 pick, Isles playing it straight to the end
The Islanders official site has a "new" bit on the #1 pick decision. Except there is nothing new there -- just recycled sentiments from Garth Snow about the importance of the decision, how they know they'll get a great player no matter what, etc.
Which is fine -- I don't expect them, after two months of the strategic close-to-the-vest act, to come out and say, "You know, we're leaning toward the Swede..." But this one reads like a plea from the PR department to calm the masses (while still stirring the hype leading up to June 26):
With the first pick in the 2009 NHL Draft, the New York Islanders select …
Islanders fans know they are going to hear that much on June 26th at about 7:15 pm. It is what follows those words that has been causing a stir since April 14th—when the Isles won the lottery and earned the No. 1 overall pick.
But there is one thing fans should understand— Islanders General Manager Garth Snow is well aware that this is not just another Draft.
it is interesting that Snow's notorious "keep it in house" style, as applied to the draft, entails zero comment from him about any of the top players' specific attributes. Even this official story, while acknowledging that John Tavares, Victor Hedman and Matt Duchene are the top three prospects, mentions nothing more about them than their objective counting stats. (i.e. no scuttlebutt about "Scouts like his size/scoring/hockey sense..."). Snow will talk about hosting them on their Long Island visits -- in general terms that apply to all three -- but nothing specific about why each player excites him. He's leaving that to the talking heads.
In its draft coverage, the official site has included a run-down of the top 30 prospects, which usually include a scout's paragraph or two. But even that run-down lists them alphabetically, treating them all as if one democratic pool where each prospect is special in his own way. It is the ultimate in divulging nothing, tipping no hand, revealing nothing about the organization's thinking. A little paranoid? Probably. Handling this franchise's most critical moment in 10 years very carefully? Definitely.
Garth Snow has previously explained that the way Brian Burke does things "is the polar opposite" of how Snow likes to do it. Boy, is he living up to that claim.
[Update: Maybe a question is worth adding here... What do you think? While I don't need Snow to have the bluster of Burke, I've always wished he had a little more PR sense in his blood -- or an understanding that frank communication with fans is good PR and even helps ease mistakes -- but in this instance, I'd give him a paranoia pass. But do you wish Snow shared a little more about the organization's thinking?
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To Answer Your Question...
Whatever goes down on the 26th, I think Garth has played this offseason of poker to perfection. By keeping his personal thoughts close-to-the-vest, he’s kept the spotlight on the Islanders organization and not on any one particular player. Generating this kind of buzz around the team has been very good for the PR side of things and fans spirits.
In reading comments of other blogs, the fans are chomping-at-the-bit to get to the Draft Party. This is going to be one hell of day in Montreal and Uniondale.
From the Penalty Box to the Blog Box! Check it out at Isles Official's Outlook!
I have to agree. I thought it was curious when Botta campaigned for naming Tavares the night of the lottery for the sake of buzz, because in my book the anticipation between lottery and draft creates a buzz in itself. Then whoever is chosen as savior gets his own buzz post-draft (and allows a quiet free agency period to pass … well, quietly).
Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.
The way Burke does things is the exact opposite of how Snow does, eh? I guess thats why Burke has a ring,,,
Heh, well Burke did have a bit more to work with…
But it’s interesting: No GM is a showman on the level of Burke. In a lot of ways, his straight-talk thing works, and I’d love for more GMs to not act like anything is a state secret. But the “I’m making offers for Team X’s assets” shtick is a little much.
Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.
burke is not after Tavares...
he’s a solid gm, but he’s a hype-monger more than anything else, he likes to be the “make a splash” guy and his showmanship is even more absurd this year talking about tavares when 1 he has virtually nothing to offer (he says schenn is untouchable) and 2 he is most likely going to bring brayden in for luke…seeing as he mortgaged VAN’s future to draft the Sedin twins, i dont think any of the other gm’s are falling for his lies this time though and 3 he knows he HAS to make some public play for him being that he’s from the area and such
Hey, thanks for joining!
I agree: Burke has to know he doesn’t have the future to mortgage to move up to the top two, and he always carries a hype interest (as long as it’s his hype, on his terms) with his regular GM duties.
Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.
oh, and to answer your question
no snow doesn’t need to have more PR sense or bluster, he needs to make strong hockey decisions and the rest will follow suit, do you think Lamarielo cares about such things?
kudos to snowy on the tight lid, making everyone think they may actually do something OTHER than taking Tavares at #1
But Loophole Lou could stand to loosen up juuuust a tad!
No, Snow has played this draft thing well. If TB is at all nervous that he might take Hedman, that’s a bonus. And you can’t argue with Lou’s success. But both of them, in some situations, are overly buttoned up when they needn’t be — and they cost their clubs a chance for a little more PR buzz as a result. (And that’s coming from someone who generally frowns on buzz for buzz’s sake.)
Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.

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